If you do not know what an impres­sum is:

It is noth­ing like a Lorem Ipsum, and it is not a periplas­mod­i­um either.

Or as a pro­fes­sor of Ger­man Lit­er­atu­rum once told us pupils who were gatherum in her col­lo­qui­um:

This is not a conun­drum so lift up your ass­es from the linoleum and sing us some, you bunch of pos­sums.

The truth is: It’s an imprint.

What do we need an imprint for you might ask.

You might ask that.

You real­ly might.